AI readiness assessment Free

How Ready Is Your Event Business for AI?

Answer 13 quick questions about your strategy, workflows, data, systems and team. See your AI readiness level straight away, then unlock a report that shows where to start.

  • About 3 minutes
  • Instant readiness level
  • Full report with recommended starting points

Why it matters

Why Check AI Readiness Before You Invest

Most AI projects in events don't stall because of the technology. They stall because the groundwork isn't there yet. Knowing where you stand lets you choose an AI strategy and a first project that fit your business today.

  • No Clear Owner

    AI stays an idea when nobody is accountable for the outcome.

  • Workflows in People's Heads

    AI can only take over work that is written down and repeatable.

  • Data Spread Across Tools

    Attendee, exhibitor and sponsor records in inboxes and spreadsheets slow every use case down.

  • A Team Not Yet on Board

    New tools only stick when they remove work people actually want gone.

What it measures

Five Areas That Decide Where AI Helps

  1. Strategy and Ownership

    Whether you have clear goals for AI and a named person who owns them. This decides whether a first project gets funded and finished.

  2. Workflows

    How documented and repeatable your event workflows are, from one event to the next. Repeatable work is where AI automation pays back first.

  3. Data

    Where your attendee, exhibitor and sponsor data lives, and whether you use past events to plan the next one.

  4. Systems

    Which platforms run your events and whether they share data automatically. Connected systems make AI implementation faster and cheaper.

  5. Team and Adoption

    How your team uses AI today and how open it is to changing the way work gets done.

How to read your result

Four Levels, Each With a Clear Next Step

Each of the 10 scored questions is worth up to 3 points, for a total out of 30. Your level points to a sensible next step. It's a self-assessment and a starting point for a conversation, not an audit.

  1. 0–9

    Getting Started

    AI is new territory. Start by finding the one workflow worth changing first, in a free discovery call.

  2. 10–17

    Exploring

    You have the ingredients. A two-week AI Opportunity Assessment shows where AI pays back first.

  3. 18–24

    Ready to Pilot

    Your workflows and data can support a first deployment. Prove one high-value use case with KATHN or a custom pilot.

  4. 25–30

    Ready to Scale

    You're ready for more than one project. Plan the sequence and the business case with an AI Strategy & Roadmap.

Your report

What's in Your Report

Your score and level appear as soon as you answer the last question. Add your name, email and company to unlock the full report.

Start the Assessment

  • Your Readiness Level

    Your score out of 30 and which of the four levels you're at.

  • Your Score by Area

    How you compare across strategy, workflows, data, systems and team.

  • The Area to Strengthen First

    Your weakest area, with one practical thing to do about it.

  • Recommended Starting Points

    AI use cases matched to where your team loses the most time.

  • Your Next Step

    A discovery call, an AI Opportunity Assessment, a KATHN pilot or an AI Strategy & Roadmap, depending on your level.

  • A Copy to Keep

    Print the report or save it as a PDF to share with your team.

Frequently Asked Questions

Can't find your answer? Talk to our team →

Yes. The assessment and the full report are free, with no obligation. If you want to go further, our AI consulting for events starts with a free 30-minute discovery call.

Event organizers and associations, exhibition and trade show companies, event agencies, and production and operations companies. Anyone who runs or delivers events and wants to know where AI could help first.

Ten of the 13 questions are scored from 0 to 3 points, two for each of five areas: strategy and ownership, workflows, data, systems, and team and adoption. Your total out of 30 sets your level. The other three questions about your business shape the recommendations, not the score.

Your score and level are calculated in your browser. If you unlock the full report, your answers, name, email and company are sent to our team so we can follow up, and stored in our CRM. We don't sell your information. See our privacy policy for details.

No. It's a self-assessment that gives you a quick, honest view of where you stand. For a detailed review of your workflows, data and systems, with a prioritized AI strategy and business cases, start with our two-week AI Opportunity Assessment.

Follow the next step in your report. If AI is new for your team, book a discovery call. If you're exploring, an AI Opportunity Assessment shows where AI pays back first. If you're ready to pilot, KATHN can be live in about five days for communication use cases, and custom AI implementation follows the same discovery process.

Conference hall with rows of chairs facing the stage

Let's Find Where AI Fits in Your Events

Tell us about your events. We'll show you where AI can reduce workload and create measurable value.